Project Description

The UK’s top 30 Business School (2018), The University of KentKent Business School worked with Viviane Williams Consultancy to work on the online and offline creative adverts for the MBA programme.

The direction VWC took was to produce a recruitment campaign in a bid to show the power of Kent MBA alumni and their extraordinary careers after doing an MBA at the University.

We wanted the campaign to include a full artistic headshot of past alumni with an inspirational quote, therefore, strengthening the power of studying at Kent Business School because we wanted the advert to have a personalized story. The bold Century Schoolbook typography draws the viewer in sync with the full headshot of the alumni offering warmth, strength, and beauty. #KBSshareyourstory – join extraordinary alumni

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