The UK’s top 30 Business School (2018), The University of Kent – Kent Business School worked with Viviane Williams Consultancy to work on the online and offline creative adverts for the MBA programme.
The direction VWC took was to produce a recruitment campaign in a bid to show the power of Kent MBA alumni and their extraordinary careers after doing an MBA at the University.
We wanted the campaign to include a full artistic headshot of past alumni with an inspirational quote, therefore, strengthening the power of studying at Kent Business School because we wanted the advert to have a personalized story. The bold Century Schoolbook typography draws the viewer in sync with the full headshot of the alumni offering warmth, strength, and beauty. #KBSshareyourstory – join extraordinary alumni
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