Project Description
The UK’s top 30 Business School (2018), The University of Kent – Kent Business School approached Viviane Williams Consultancy to work on a strategic marketing plan for the Kent MBA course.
The MBA programme is based in the Canterbury campus (Kent) offering a flexible programme designed for Full Time and Part-Time students. Here at Viviane Williams Consultancy, we worked with a number of stakeholders of the business, therefore, producing a robust, strategic communication plan offering a point of difference. We naturally positioned the Kent MBA as an innovative, responsible, transformational, high tier management course.
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