Project Description

The UK’s top Business School, The University of Kent approached Viviane WIlliams Consultancy to work on a strategic marketing plan for the Kent MBA course. The MBA programme is based in the Canterbury campus (Kent) offering a flexible programme designed for Full time and Part Time students. Here at Viviane Williams Consultancy, we worked with a number of stakeholders of the business to produce a robust, strategic communication plan offering a point of difference, positioning the Kent MBA as an innovative, responsible, transformational, high tier management course.

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